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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.
Topic 2	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 3	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 4	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q28-Q33):

NEW QUESTION # 28
Which two concepts are types of Journeys?
Choose 2 answers

A. Multi-step
B. Promotional
C. Triggered
D. Single-send

Answer: C,D

NEW QUESTION # 29
What is true about contact data and journey data.

A. Contact data is static and journey data is updated data
B. Journey data is static and contact data is updated data.

Answer: B

Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.

NEW QUESTION # 30
In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in a week
B. send only particular number of messages in 72hrs
C. send only particular number of messages in 24 hours
D. send not more than particular number of messages in a active period.

Answer: C

Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.

NEW QUESTION # 31
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. Region
B. Last Name
C. City
D. Email
E. Channel

Answer: A,C,D

NEW QUESTION # 32
How does social studio unify anonymous and known identities?

A. Deterministic matching
B. social networking

Answer: A

NEW QUESTION # 33
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